Cameron Motameni
Case Study

BuildWise: Knowledge Sharing Platform for Google Real Estate

Product DesignAI/UXEnterprise SaaSKnowledge Management
BuildWise: Knowledge Sharing Platform for Google Real Estate
Overview
Role
Product Designer & UX Lead
Company
Google Real Estate
Timeline
6 months (Oct 2024 – Present)
Team
1 Designer, 2 Engineers, 1 Product Manager, 4 Real Estate Subject Matter Experts
Tools
FigmaSupabaseReactVercelGoogle Workspace
Platforms
Web (desktop & mobile)Mobile-responsive
The Problem: Knowledge Lost in Silos

Google's real estate teams span dozens of campuses globally, managing complex construction, commissioning, and facilities projects. Yet when one team solved a critical problem—like preventing HVAC commissioning delays or coordinating between controls and facilities teams—that insight rarely reached the next team facing the same issue. Lessons learned were scattered across email, confluence pages, and individual notebooks. When new projects began, teams reinvented solutions, repeated mistakes, and lost months to redundant problem-solving.

User Research: Core Frustrations
By the time I think about writing something down, the project has already moved on.
All the key takeaways usually live in my notebook or head.
We dump everything into Confluence, but no one really curates or cleans it up.
I don't have time to write a full case study every time something goes wrong or right.
We're constantly putting out fires; documentation feels like a luxury.
There's a ton of tribal knowledge that never actually makes it into the system.
I often don't even know who owns what at another campus.
Someone in Singapore solved the exact issue we're having, but I only found out months later.
Everyone uses slightly different terms for the same process.
Roles overlap so much that it's hard to know who the go-to person is for a given issue.
Cross-site collaboration happens by chance, not by design.
I've seen the same mistake happen at three different sites because no one knew it was solved before.
Design Principles
Frictionless Capture
Make sharing so easy that busy professionals can contribute in seconds—not minutes. Accept files, voice, notes, and AI-enhanced drafts without requiring polished writing.
Intent-Aware Search
Understand what users are actually looking for—not just keywords, but real questions. Blend keyword precision with AI-powered semantic understanding and always surface referenced examples.
Action Over Ideas
Bridge the gap from "great idea" to "implemented solution." Track suggestions from proposal through approval to completion, with clear ownership and visibility.
Cross-Campus Visibility
Connect siloed teams by making it trivial to discover who's solved what, at which campuses, and how to reach them—breaking down organizational walls.
Mobile-First Mobility
Real estate teams live on job sites and in meetings. Design for mobile capture and consumption so insights can be shared from anywhere, anytime.
Solution: Three Core Pillars

1. AI-Assisted Posting: Capture Without Friction

The biggest barrier to sharing was the blank page. Teams with rushed schedules couldn't justify 30 minutes of writing. So we built "Create with AI"—a feature that lets users upload construction photos, PDF meeting notes, voice recordings, or rough text, then generates a polished post in seconds. Users can then edit, add context, tag relevant project phases and topics, and publish.

Mobile and web posting flow: AI-assisted creation from files, screenshots, and voice notes.
Mobile and web posting flow: AI-assisted creation from files, screenshots, and voice notes.
Result: 4x Faster Posting
From 25 minutes to draft a post to ~5 minutes with AI assistance. Teams went from "I'll do this later" to publishing in real time.

2. Project-Aware Search: Find Answers, Not Just Documents

We observed that users didn't just want to search—they wanted answers to specific problems, with evidence and examples. The search system blends two approaches: keyword search for precision ("HVAC commissioning delays") and AI search for semantic understanding ("How do we prevent schedule slips?"). Every result surfaces the originating team, project phase, topics, and linked posts for context.

AI-powered search answers complex questions with referenced examples and cross-team collaboration insights.
AI-powered search answers complex questions with referenced examples and cross-team collaboration insights.
Ask BuildWise AI: Instant access to organization's collective knowledge.
Ask BuildWise AI: Instant access to organization's collective knowledge.
Search results show relevant posts, key people, and collaboration opportunities.
Search results show relevant posts, key people, and collaboration opportunities.
0%
Reduction in Time to Find Relevant Posts
0users
Viewed Search Results in First Month
0users
Switched to AI Search (vs. Keyword)

3. Suggestions Tracker: From Idea to Implementation

Ideas die in meetings. We designed a Suggestions Tracker that lets any team member propose a process improvement—with a category, topics, description, target group, and assigned owner. Suggestions flow through a Kanban board: To Do → In Progress → Under Review → Completed. Every suggestion is linked to relevant posts and pinged to the right stakeholders, making accountability visible and preventing ideas from falling through cracks.

Suggestions Tracker: Kanban board view with priority indicators and ownership clarity.
Suggestions Tracker: Kanban board view with priority indicators and ownership clarity.
Submit Suggestion form: Rich context, assignment, and cross-functional visibility.
Submit Suggestion form: Rich context, assignment, and cross-functional visibility.
Result: Ideas Move to Action
Suggestions are no longer lost to time. Teams can see what's been implemented and why, reducing duplicate effort and creating visible progress.
User Insights & Engagement
User flow: From initial search (707 users) through keyword search (481) and AI search (226), showing where users discover value.
User flow: From initial search (707 users) through keyword search (481) and AI search (226), showing where users discover value.
Platform metrics: 874 documented sites, 291 posts, 707 users, 15.1k views, with steady month-over-month growth.
Platform metrics: 874 documented sites, 291 posts, 707 users, 15.1k views, with steady month-over-month growth.
Design System & Implementation

To ensure consistent, scalable design across the platform, we built a comprehensive design system with foundational colors, typography, and custom component variants. All components were documented in Figma and implemented in React, enabling rapid iteration while maintaining visual coherence.

Color palette, typography, and button variants.
Input field states and custom component library.
Wireframing & Iteration

We iterated extensively on key layouts: the home feed with post cards, post detail pages with rich context and comments, and the suggestions tracker. Early user feedback revealed that users wanted a side panel for quick post viewing without losing context—a pattern we refined across multiple iterations.

Wireframes: Home feed, post composition, and suggestions tracker layouts.
User feedback iteration: Sticky note showing refinement to side-panel post viewing.
Research synthesis: Busyness, disjointed teams, and process improvement themes.
Key Outcomes & Impact
707
Active Users Engaged in First 6 Weeks
+18%
Adoption exceeded projections with strong engagement across multiple campuses.
0posts
Published Lessons Across 874 Sites
0.0views
Total Knowledge Consumption
0faster
Post Creation with AI Assistance

Before BuildWise, I wouldn't have found out that the Singapore team solved this exact problem. Now I can search, find the post, see their approach with attachments, and contact them directly. That's saved us weeks.

Project Manager, Austin Data Center
Real Estate Operations
Real-World Use Case: HVAC Commissioning Delays

A team at Austin faced repeated HVAC commissioning delays due to last-minute control logic changes. They posted their solution using BuildWise's "Create with AI" feature, uploading meeting notes and a pre-handoff checklist. Within days, a team at Seattle searching "HVAC commissioning delays" found the post, implemented the same pre-handoff checklist approach, and reduced their delays by 3 weeks. The knowledge captured during one project immediately prevented delays on another—exactly the cross-campus collaboration BuildWise was designed to enable.

Search results showing "Clarifying Ownership During Commissioning" post with attachments and key team members.
Search results showing "Clarifying Ownership During Commissioning" post with attachments and key team members.
Learnings & Next Steps
Early Challenges
Engagement: Not all teams saw immediate value. Some viewed it as "another platform to update." High-quality seed content and SME endorsements were critical to proving ROI. Content Curation: Without guardrails, posts felt unstructured. Tagging and project-phase categorization gave context and made content discoverable. AI Limitations: Generated summaries sometimes lacked nuance. We shifted to AI as a draft aid (speed boost) rather than the final word.
Evolution & Solutions
Solution: Focused rollout with executive sponsorship, paired with live search demos showing cross-campus value. Early wins (like the HVAC story) became compelling case studies. Taxonomy: Invested in structured metadata—project phases, topics, target groups. This lifted search relevance dramatically. Human-in-the-Loop: Users now see AI as a starting point. They refine, add attachments, and provide context. Quality went up as users owned the final post.

Looking ahead, we're exploring team-based insights dashboards, native integrations with Confluence and Google Calendar to surface relevant posts in context, and expanded voice + image capture on mobile. The core thesis—that distributed teams thrive when knowledge flows freely—is proving sound, and each new feature is designed to lower friction even further.

Mobile Experience

Real estate teams are mobile-first. We designed responsive mobile views for all core flows: Feed discovery, AI-assisted posting from job sites, quick search, and suggestion browsing. Mobile usage accounts for ~40% of total engagement, with particularly high adoption during construction phases when teams are on-site.

Mobile views: Feed, post composition with AI assistance, and post details with attachments.
Mobile views: Feed, post composition with AI assistance, and post details with attachments.
Design Impact Summary

BuildWise demonstrates how thoughtful UX can unlock organizational knowledge. By removing friction from posting (AI assistance), making search intelligent and context-rich (hybrid keyword + semantic), and tracking improvements from idea to action (suggestions tracker), we've transformed how a global real estate team learns from itself. The result is faster problem-solving, reduced duplicate work, and stronger cross-campus collaboration—all enabled by design that anticipates user intent and removes barriers to contribution.

Conclusion

BuildWise solved a fundamental challenge in distributed organizations: how to capture, share, and apply knowledge at scale. What started as scattered email threads and forgotten meeting notes became a living repository where one team's breakthrough becomes another's starting point.

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